With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result – such as an online sale, registration, phone call or newsletter sign-up -we may:

A) Automatically reduce your cost-per-click bids on the Google Display Network.
B) Send notification that your bids should be adjusted.
C) use data from the Display Network auction to revise the cost of your Search ads.
D) Automatically adjust your daily budget to serve less ads on Google Display Network pages.

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